BenRiach is a distillery set in the heart of Speyside that has been producing premium quality single malt Scotch whisky since 1898.
The loft team had created several expressions for them in the past and were now being asked to create a new design with specific instructions to be bolder and more experimental for their ‘Quarter Cask.’
BenRiach wanted to see elegant designs for both peated and unpeated versions and we were also asked to design an emblem for ‘The Heart Of Speyside.’
The loft team does love ‘bold’ and ‘experimental.’ We explored designs around fractions to represent the Quarter Cask size. The final design shows a quarter cask beside a full sized cask and a fraction showing the numbers 1 and 4. We designed a stamped mark of a man involved in the peating process which BenRiach has since used for all peated versions.
The final touch was the choice of colour scheme. We eventually selected a series of rich greens inspired from Burnside Springs, bold colours which helped to signify BenRiach’s move away from more traditional expressions.
For the ‘Heart of Speyside’ design, we used the words sitting over a series of sketched dots depicting the lines of the region on the map.
“The organisation was looking for something that was bold, imaginative and would take the brand and the range to the next level. We are delighted with the final outcome as well as the service provided by the loft.”
Louise Seaward, Global Innovation Manager for Brown Forman