Beeks FX VPS are one of the global leaders in Managed Virtual Private Servers for Automated Trading. A Virtual Private Server is a dedicated service supplied from a data centre. A managed VPS allow private traders a quick, efficient and reliable solution for transactions. Beeks FX’s main business is to serve brokers, who operate in the London Stock Exchange. The organisation was in the midst of an acquisition of a New York company to expand their coverage and we were approached by their management team to design a new brand identity which would capture the values of their brand and also build a more effective digital presence. Finally, we were also asked to create a new video for the front of their website.


We wanted to communicate a range of different visual messages with this identity. This included getting the look of data into the mark to give it a sense of fast speed. Other elements included creating a continuous loop to show how the Managed VPS service actually works with as it loops the data centre. The hidden ‘map pin’ highlights one of the most significant parts of the company’s story — brilliant strategic positioning. Finally, the depiction of data being fired out of a loop neatly shows the speed of their service. The same visual language is used throughout the website which has a clean, straightforward design to display the sophisticated service offered by the company in the simplest way possible. The video was produced alongside Alasdair Currie of XYZ Design.


Beeks FX VPS were delighted with the final results:

“The loft were instrumental in our rebranding exercise at Beeks FX, as we continue to grow our international business, they went above and beyond when working to a tight deadline. Our team enjoyed working with them, and it was a fun experience; however, threats of free Prosecco have yet to materialise!”

Gordon McArthur, CEO of Beeks FX VPS