ARCMAN

ART DIRECTION
BRIEF

Arcman is a fabrication and metalworking company based in Perth. We were asked by their founder Jamie Doak to produce a series of beautiful, art-directed photographs that they could use on their website, marketing materials and also line the corridors of their Head Quarters. They wanted to showcase the raw talent and exquisite craftsmanship of the people in their business.

SOLUTION

Jamie and his team live and breathe welding under the motto ‘MAKING METAL WORK.’ We created an evocative series of images capturing the experts at work and depicting the different parts of the process. The photography, courtesy of Malcolm Cochrane, was stunning.

You can see for yourself the dynamic images of sheer craftsmanship, shot with perfect lighting, capturing the raw beauty of metal. The challenge of lighting fire and sparks in photography like this was captured extremely well by Malcolm.

RESULT

“We’ve been working with the loft for more than three years and in that time they have helped us to develop our values, brand our company and assisted with a series of different communications. It’s always a pleasure to work with them and see what magic they will create next. The team is inspiring with their creative talents and how they pull it all together to make sense. The photography works, in particular, have been a great help as they look fantastic and we have used them for a wide variety of activities. Highly recommended.”

Jamie Doak, Managing Director of Arcman Ltd