Aqualisa is one of the world’s leading manufacturers of premium showers. The company has been growing rapidly with ‘business-to-consumer’ sales, however they were looking to increase their ‘Business To Business’ revenue and were planning to sell directly to home-builders. They required a brochure which would showcase the style of their products and the quality of the showering experience to end users. Whilst getting across the practical benefits of their products for contractors too.
We carefully selected a range of beautiful images of the showers to showcase the style and quality of Aqualisa for end users. These included dramatic images of people using the showers, the showers themselves in a wet environment and stunning detail shots. Finally, clear graphics were used to demonstrate the ‘easy-assembly’ and ‘superior environmental performance’ of Aqualisa products. These were incredibly important considerations for home-builders.
The final brochure was a huge success.
“Aqualisa has been working with the loft for several years now on a huge range of projects — everything from packaging concepts to brochure designs, sales-decks, photography and other marketing communications. The team provides creative solutions, sometimes to extremely tight deadlines, which has helped our company to drive forward with its own commercial objectives, essentially they are an extended part of our team. Highly recommended.”
Simon Cornelius, Senior Product Manager of Aqualisa