AQUALISA AQ PACKAGING & PHOTOGRAPHY

ART DIRECTION / GRAPHIC DESIGN / packaging
BRIEF

Premium shower manufacturer and existing client Aqualisa approached us with news they were launching a new range of entry level models – the AQ series. Like other Aqualisa products, it was innovative, easy-to-install, complete with new features and produced from high-quality metals. They wanted us to create a packaging solution which included high-quality product photography in a short space of time.

SOLUTION

Having previously worked with Aqualisa, we knew just how high their standards were. We had to be innovative with sourcing a photographer so commissioned Andrew Neilson, a jewellery photographer, who stretched the bounds of what was possible to create what turned out to be a sensational suite of images.

We used these photographs for the majority of the packaging solutions, keeping it very clean, minimal and white, with just a splash of the primary colour to differentiate the series from flagship products. To accelerate the process, we made widespread use of paper mock-ups to assess key design decisions.

RESULT

A tremendous result. One of the most satisfying parts of the project was Aqualisa’s decision to adopt the photography style we had created with Andrew for future Aqualisa products.

“The loft provides creative solutions, sometimes to extremely tight deadlines, which has helped our company to drive forward with its own commercial objectives. Essentially, an extended part of our team. Highly recommended.”

Simon Cornelius, Senior Product Manager of Aqualisa