ALTIA STORYBOOKS

CAMPAIGNS / GRAPHIC DESIGN
BRIEF

Altia Solutions are a rapidly growing, software provider that help investigators and law-enforcement departments save time, increase productivity and improve the accuracy of their investigations. They are based in the centre of Scotland yet serve customers nationally and internationally.
As part of a wider marketing strategy, the company was looking to create a campaign which effectively communicated the benefits of their solutions to existing customers.

SOLUTION

The organisation wanted to take a step forward and create something a little more friendly and human. We worked closely with the team at Altia Solutions to break down the different parts of their software — how it functions, the various features and the end-user benefits. We worked to ensure that the information was as straightforward and accessible as possible. A final flourish to the campaign and to further humanise the final design, we created two fictional characters that would introduce the various elements of the software themselves — Al and Tia.

RESULT

As part of a much wider range of marketing & sales activities, the storybooks have helped Altia Solutions gain new customers and significantly increase turnover and profit.

“We’ve been collaborating with the loft for more than a year, and in that time I’ve been mightily impressed with their enthusiasm and desire to understand our business. An easy option would have been to deal with the initial job in isolation, complete it quickly, and move on to another but the loft team instantly saw the bigger picture and opted not for the quick and easy choice but the more challenging one. Long may our collaboration continue.”

Paul Miller, Sales Manager of Altia Solutions