ALTIA STORYBOOKS

CAMPAIGNS / GRAPHIC DESIGN
BRIEF

Altia Solutions are a rapidly growing, software provider that help investigators save time, increase productivity and improve the accuracy of their investigations. They are based in the centre of Scotland yet serve customers nationally and internationally.

As part of a wider marketing strategy, the company was looking to create a campaign which effectively communicated the benefits of their solutions to existing customers.

SOLUTION

We worked closely with the team at Altia Solutions to break down the different parts of their software and communicate the end-user benefits as a campaign brochure. We communicated these benefits as infographics and further humanised the final design by creating two fictional characters — Al and Tia.

RESULT

As part of a much wider range of marketing and sales activities, the storybooks have helped Altia Solutions gain new customers and significantly increase turnover and profit.

“We’ve been collaborating with the loft for more than a year, and in that time I’ve been mightily impressed with their enthusiasm and desire to understand our business. An easy option would have been to deal with the initial job in isolation, complete it quickly, and move on to another but the loft team instantly saw the bigger picture and opted not for the quick and easy choice but the more challenging one. Long may our collaboration continue.”

Paul Miller, Sales Manager of Altia Solutions