ALTIA SOLUTIONS

GRAPHIC DESIGN
BRIEF

Altia Solutions are a rapidly growing, software provider that help investigators and their departments save time, increase productivity and improve the accuracy of their investigations. They are based in the centre of Scotland yet serve customers nationally and internationally.

We were asked to create a range of materials for the company that would help them to demonstrate to potential users the real benefits of their software packages for a number of trade shows.

SOLUTION

We worked very closely with the Altia Solutions team to understand the software, how it works and the benefits to the end user. We then created a range of graphic designs that simplified the information flow for the main software and individual packages. Concepts were produced for large banners but were also designed to be made available for digital use too.

RESULT

Sensational results. The trade show stand was phenomenally well received with the MD describing their display as more popular than “Jägermeister’s and they had to give out free shots.” There was a reported three-fold increase in footfall over the previous year which has resulted in a sales increase in the follow-up of the event.

“The loft produced an innovative design for our trade stand at a recent conference. It certainly succeeded in drawing attention to our stand and there was a significant increase in the number of people stopping to ask about our products and interact with the staff — so it worked well!”

Ian Watson, Managing Director of Altia Solutions