Altia Solutions are a rapidly growing, software provider that help investigators and their departments save time, increase productivity and improve the accuracy of their investigations. They are based in the centre of Scotland yet serve customers nationally and internationally.
Altia Solutions asked the loft to look at ways to brand each of their individual software solutions.
We had great fun working closely with Altia staff and management to create a story around each of their products. We found that ‘managing data’ was consistently at the heart of each of their products and therefore, created a range of product tag lines: Transform DATA, Investigate DATA, Link DATA & Link Police DATA.
DATA is a very abstract concept so we communicated it as a series of gridded circles. The initial layer showing chaotic and random shapes with an additional layer demonstrating a special pattern created to highlight the different characteristics of each software package.
The new sub-brands give each product in the Altia range an identity of its own. They summarise the characteristics of the different packages and neatly strengthen the overall Altia brand.
“In developing the product branding, the loft talked with all the staff and came up with individual product brand designs that reflect the differing properties of the software yet are linked in their overall theme. We are very pleased with the result and proudly include them on all information sent out of the company.”
Ian Watson, Managing Director, Altia Solutions