Altia Solutions are a rapidly growing, software provider that help investigators and their departments save time, increase productivity and improve the accuracy of their investigations. They are based in the centre of Scotland yet serve customers nationally and internationally.
As part of a wider range of activities, we collaborated with their marketing and sales teams to create a campaign that would be sent to customers communicating the tangible benefits of their software solutions to existing customers. The brief was to demonstrate the software’s key benefits in an interesting and engaging way.
We worked closely with the staff of Altia Solutions to generate key ‘metrics’ for each of their software packages, going into detail to exactly understand how they benefit customers.
We found the following…
Toolkit can save an investigator’s time in scanning a set number of bank statements, from over 4 hours to under 20 minutes.
Toolbar allows an investigator to identify and report intricate account transactions in a more efficient way, from over 8 hours to under 30 minutes.
Insight provides a single, robust and ‘easy-to-link’ location for multiple forms of police data.
We created a multi-faceted three-part campaign in order to communicate the unique benefits of each product. As it was December, we added a Christmas element to the campaign — further flourishes include a beautiful ‘blue-print’ inspired Christmas card with the following tagline: ‘There is no time like the present; there is no present like time,’ a line that came from the company Managing Director, Ian Watson.
In-line with other company activities, this campaign has helped to produce a significant increase in sales.
“We’ve been collaborating with the loft for more than a year and in that time I’ve been mightily impressed with their enthusiasm and desire to understand our business. Their willingness to challenge themselves and push the boundaries shines through in their physical work. They always surprise and delight me while consistently supporting my team’s activities to drive sales. Working from the ground up and engaging everyone at Altia, the entire team at the loft have built a strong understanding of our business which they apply to new projects, subsequently presenting the end product remarkably quickly and accurately. Long may our collaboration continue.”
Paul Miller, Sales Manager for Altia Solutions