Altia Solutions are a rapidly growing, software provider that help investigators and their departments save time, increase productivity and improve the accuracy of their investigations. They are based in the centre of Scotland yet serve customers nationally and internationally.
The company was looking for a graphical image which their sales teams could use to introduce their software, an image which successfully bridges the introductory 30-second elevator pitch and a more detailed demo of their software solutions. The result of what we created would be used at trade shows, demos and mainly by their team in conversation with existing and prospective clients.
It was important to create a visually striking piece of work, one that communicates exactly how Altia’s software solutions can benefit their users working on an investigation. We decided on beginning with the Altia software sub-brands and explore how we could take them to another level.
We made the decision to explode, extrude and transform the sub-brands into three-dimensions, effectively depicting each icon as a ‘perfect fit’ for the customer’s needs. The three exploded shapes show a journey from the three differently shaped slots — representing the different needs of their main customers. Each product image has complimentary infographics that further explain what each software package does. The contrast of simple information presented in 2 dimensions and the drama of the exploded objects help to create a very bold, purposeful and useful reference image.
The results speak for themselves. We have been able to design a series of effective images which communicate the way their software helps customers.
Altia have been working closely with the loft for 3 years and throughout they have listened to us and understood what we were looking for and then delivered excellent concepts and ideas. In that time they have delivered an updated branding for the company, new branding for new business streams and products, all the artwork for our brochures and marketing collateral and the branding and artwork for a major UK police conference that we sponsor. I am always confident that the loft team will come up with designs that are ready to use and often to tight deadlines.
Ian Watson, Managing Director of Altia Solutions