ALTIA INFOGRAPHICS

GRAPHIC DESIGN / INFOGRAPHICS
BRIEF

Altia Solutions are a rapidly growing, software provider that help investigators save time, increase productivity and improve the accuracy of their investigations. They are based in the centre of Scotland yet serve customers nationally and internationally.

The company was looking for a graphical image which their sales teams could use to bridge the introductory 30-second elevator pitch with more detailed demonstrations of their software solutions.

The final result would be used at trade shows, demos and by their team in conversation with existing and prospective clients.

SOLUTION

We begun with the Altia software sub-brands and made the decision to explode, extrude and transform them into three-dimensions.

The three exploded shapes show a journey starting from three differently shaped slots – representing the different needs of customers. Each image has complimentary 2D infographics that explain what the software does and the contrast of simple information presented in 2 and 3 dimensions with the drama of the exploded objects help to create a very bold, purposeful and useful reference image.

RESULT

The results speak for themselves.

“Altia have been working closely with the loft for several years and throughout they have listened to us and understood what we were looking for and then delivered excellent concepts and ideas. In that time they have delivered an updated branding for the company, new branding for new business streams and products, all the artwork for our brochures and marketing collateral and the branding and artwork for a major UK police conference that we sponsor. I am always confident that the loft team will come up with designs that are ready to use and often to tight deadlines.”

Ian Watson, Managing Director of Altia Solutions