Altia Solutions and ABM Intelligence are two companies who provide software and systems to private/public organisations in law-enforcement. They serve people in the UK and the rest of the world.

They had recently merged and as part of their attempts to re-brand the organisation, they were looking for a series of sub-brands which could be used for their different product suites.

The sub-brands should build on the shared visual identity in place by both companies at that time.


The loft created a series of abstract data-sets using the visual language of the two brands.

We established main messages for each of the different products and then brought these to life with hidden patterns in each of the data-sets. For example there is a broad star pattern, hidden with Insight, which shows the product ‘Linking Data.’

Each product has its own unique message and pattern. These references give sales and marketing teams a great opportunity to describe the benefits of the software when talking to customers.


“Altia Solutions has been working closely with the loft for several years and throughout they have listened to us and understood what we were looking for and then delivered excellent concepts and ideas, any of which could be used. In that time they have delivered an updated brand for the company, new branding for new business streams and products, all the artwork for our brochures and marketing collateral and the branding and artwork for a major UK police conference that we sponsor. I am always confident that the loft team will come up with designs that are ready to use, often with tight deadlines.”

Ian Watson, Managing Director of Altia Solutions and ABM Intelligence