ABM Intelligence was introduced to us by the great-to-work-with team at Altia Solutions, our long term clients, who were merging their companies to tackle new markets and opportunities. ABM were to be brought further into the Altia family.

The loft had previously created visual identities for the Altia product suite, each of which had a hidden message, we like to think of them as individual works of art but they serve a very real purpose in helping the Altia Sales and Marketing staff introduce the essence of what their products do. For this project, we were being asked to bring them up to date in line with the Altia visual language and also to introduce two new lines, Pegasus and Intellicase for ABM. This would give the organisation a consistent collection throughout the entire group.


Pegasus is a covert intelligence system for law enforcement, while Intellicase is the commercial variation of Pegasus — similar but different enough to require its own identity.

Meaning for us is at the heart of everything; for a team that ‘designs with soul’ everything has to mean something, so we grappled with — and won over — the logical link between thinking an idea and the visual presentation.

This was a technically challenging design brief and the team worked really hard. The minute detail of the individual designs was the source of many headaches but, Aspirin-fuelled, the team created a beautiful collection of new logos which clearly professionalises the brand and its full product suite.

For Pegasus we created a graphic that cleverly replicates the multiple levels of access, the key pattern becomes narrower as you get to the more secure parts of the system. Intellicase was gifted different colours to showcase the different priorities of the programme.


The end result was a suite of really beautiful icons which gives the entire group a professional and more importantly consistent appearance. It is another step in the journey for the organisation as it becomes an internationally recognisable brand.

“Altia Solutions has been working closely with the loft for two years and throughout they have listened to us and understood what we were looking for and then delivered excellent concepts and ideas, any of which could be used. In that time they have delivered an updated brand for the company, new branding for new business streams and products, all the artwork for our brochures and marketing collateral and the branding and artwork for a major UK police conference that we sponsor. I am always confident that the loft team will come up with designs that are ready to use, often with tight deadlines.”

Ian Watson, Managing Director of Altia Solutions and ABM Intelligence