After merging with investigation software company ‘Altia Solutions,’ ‘ABM Intelligence’ needed a new identity that would position them as a key part of the group. ABM, an expert-led global provider of Intelligence and Investigation management software, wanted a clean break from the past and a contemporary yet professional look that would sit comfortably within the Altia family.


The loft explored a range of creative ways to communicate the key messages.

The design had to reflect the group’s identity and the final solution shows small pieces of data forming whole objects. This symbolises the transition of data from something chaotic and disorganised into something more tangible and usable. We used the colourful data-style pattern used by Altia to further bring the identity in-line with the rest of the group.

Choosing the brand colour was simple, we asked ABM employees who, to a (wo)man, wanted blue, so blue it was.


“The loft helped us to create a new brand after our merger in 2016. They went to great lengths to talk to everybody in the company, they were always responsive to changes and both the identity and cultural aspects of the new brand have been a great help to us in re-positioning the organisation and getting our messages across. We very much enjoyed working with them, highly recommended.”

Paul Hardman, Business Relationship Manager of ABM Intelligence