Have you ever seen a person so excited to tell a story that they’re literally bursting to get it out? Mumbling, sweating, almost hyperventilating – plenty of enthusiasm but sadly missing the coherence to make the desired impact
Where are we going with this?
Unfortunately, many organisations still present info in a similar way – overwhelmed by facts, figures and the rightness of their argument – they make an enthusiastic yet ultimately confused presentation. At the loft, we believe greater persuasiveness comes from greater poise. Information should be presented structurally, confidently and with a wee bit of flair.
Info-graphics are great for presenting an argument – they can be engaging, informative and brilliantly effective. We create them by establishing what you are trying to say, going through every point of the argument, every fact and every figure in great detail. We then create a cool story, one that is interesting and memorable; we layer the information and finally release your info-graphic to the world in the format that suits you best.
If you’re bursting to tell a good story, we’d love to help, contact us to find out more.