THE BLOG

16
Oct

the loft’s Design Glossary: Binding

Baffled by design terms? Pulling your hair out trying to decipher this secret language your designer is using? Not to worry, help is here. Every week, we will be compiling some of our most frequently used design terms and putting them into more digestible terms. Starting off with the thing that holds it all together — Binding:

Binding refers to the process of combining all the printed, individual sheets together to form a finished book/brochure. Depending on the type of document you are making, the number of pages the document and/or the finish you are looking to achieve all will help to determine the type of binding you will need to use.

 Saddle-stitched binding

Saddle-stitched
Fast, inexpensive and widely available, saddle stitching is one of the most commonly used types of binding. Printed, folded spreads are bound together by stapling them down the fold. This binding is perfect for magazines, reports, brochures and catalogues. However, it can only be used in documents with a low page count in order to maintain the bindings longevity. Here are some examples of saddle-stitched binding in action:

Saddlestitched

 

Perfect bound binding

Perfect Bound
The perfect finish for your document. Perfect bound, while more expensive, offers a high-quality finish to any document. Creating a spine that can be printed, this form of binding binds the cover to the inside pages using a strong yet flexible thermal glue. Best for reports, brochures, magazines, paperback books and catalogues that have a high page count. However, if perfect bound is the finish you are looking for, make sure to leave an extra day or two for binding. Here are some examples of perfect bound binding:

PerfectBound

 

Spiral Bound Binding

Spiral Bound
Need your document to lie flat? Then this is the binding for you. Spiral bound is the most adaptive of bindings, it can be used for low or high page counts and is readily available. Printed pages are bound together using a spiral-shaped piece of metal or plastic which allows the pages to open freely and allows for the document to remain open with ease. Best for binding reports, sales presentations, proposals, directories, cookbooks, instructional books and maintenance manuals. Here are some examples of spiral bound binding in action:

SpiralBound

 

Case bound binding

Case Bound
Case bound, also known as hard back,  is a form of binding that most people will be familiar with. Case bound books are built to last which makes them the ideal candidate for commemorative books, fiction/non-fiction books. This is the most expensive and timely option but if you are looking for strength and longevity, then this is the perfect binding solution. Here are some examples of case binding:

Casebound

Of course, there are other, more bespoke, types of binding which can help to add a little bit of extra personality to your document. From stab stitching which can add a decorative, handcrafted feel to screw post binding and loop stitched binding which are great alternatives to standard binding techniques.

Binding_Other

Next week, we will be deciphering the wonderful world of type.

Laura, Designer & Director of Noise

Laura

Miss Noisy! The team’s very own socialite and one who masters every situation she finds herself. Laura is the lady for every occasion. She has a formidable array of skills as a creative, diplomat, agony aunt, blogger, Tweeter, art-director, team player and our own favourite — noisemaker. A more perfect dinner companion, you will be hard-pressed to find.

20
Sep

Top 5 Frequently Asked Client Question’s

At the loft, we love welcoming clients into our design world. With that in mind, this week I thought I’d take some time to focus on some of the most frequently asked client questions — giving you an initial insight into our world.

What is graphic design?
Technically, it’s the art or skill of combining text and pictures in advertisements, magazines or books. We see graphic design slightly differently. We see it as a way of effectively communicating your message to your target audience, finding the perfect balance between function and aesthetics. We see it as bringing ideas to life.

Why use a design studio in the first place?
Simply put, we make the whole process easier. From finding the most effective way to communicate your message to saving you time and money in the long run, creating finished pieces that are focused on the target audience, formatted correctly and ready to go to print or be used digitally.

How much will my design cost?
Costs can completely vary depending on the project. Unfortunately, there is no ‘one price fits all’ answer to this question. Typically, a branding project can cost anything from less than £1,000 (freelancer) to over £15,000 (large design studio) and anywhere in between. How much you spend on your project depends on a number of variables, most importantly being the longevity of the design. If you are a smaller start up company who is unsure of how your company will progress over the next year, it might be more cost effective to start with a freelancer or smaller design studio. To discuss a project and get a better idea of our costings, please don’t hesitate to get in touch.

How long will it take to complete my design work?
Again, this varies dependant on the project. We tackle anything from small one-day projects to bigger, year-long projects. For example, a website can take anything from a couple of weeks to a full six-month project, dependant on its variables. However, no matter the size of a project, we always complete our full design process — from gesture sketches to concept creation to development of the final outcomes and everything else in between. If you have a deadline you need to meet, we are more than happy to accommodate that.

What services do the loft offer?
We offer a range of services, each of which we love getting involved with. We offer graphic design, web design, brochure design, identity design, infographics, art direction, brand love (creating a brand that not only you love, but one that your team and customers will love too), video, packaging, complex 2 simple (creating solutions that help a company prepare their new products and services for the market) , campaigns and vision, mission and values. You can find out more about our full range of services here.

Laura, Designer & Director of Noise

Laura

 

Miss Noisy! The team’s very own socialite and one who masters every situation she finds herself. Laura is the lady for every occasion. She has a formidable array of skills as a creative, diplomat, agony aunt, blogger, Tweeter, art-director, team player and our own favourite — noisemaker. A more perfect dinner companion, you will be hard-pressed to find.

 

19
Sep

THE LOFT | Mixtape #1

the loft playlist

Trying to avoid radio stations, at the loft we’ve prepared a special treat for any designers who are interested in fresh music releases. This month we’ve targeted interesting, spatial sounds and electronic landscapes created by the most talented Australian musicians and more.

As people who treat music with huge respect, we’ve decided to introduce some scope of our subjective selection of tunes that we think are extraordinary. Full of intriguing and unexpected passages, our first playlist will give you some chills, auto reflective vibes and hopefully lots of fun. Breathe in and enjoy.

Marek – Designer & Director of Design Hacks & Productivity

marcus

Soulman! The artist of the group and a man who fuses intensity, control and imagination to incredible effect. Relentlessly thoughtful, creative and driven. Our Marek is the man who will go to the ends of the earth to find the true meaning of something. There is no problem that can’t be conquered. A designer with purpose, with vision but most of all — a designer with soul.