THE BLOG

19
Sep

Everything You Need – for Maximising Creative Budgets

At the loft, we treat clients budgets like they were our own and look to make them stretch as far as possible. So to best help you maximise your budget for creative projects, we’ve put this handy wee guide together.

Before we get started.

Creative companies bill for time so your final quote is only ever based on two things – (the numbers of hours for a project) x (the agency rate.)

This guide helps you maximise that time to maximise the value you receive.

Accurate Briefs Remove the Guesswork
An accurate brief removes a lot of the time spent on guessing. The quicker we can hone in on the tangible items of a project (number of website pages, style of infographics, types of print techniques required, etc,) the quicker we can focus on those solutions. If you want to know what goes into preparing a good brief check out this post >>>

Leverage Content
Re-using content over different formats is an excellent way to maximise value. For example, can that infographic being used in the corporate brochure also be used on the company website? Could it also be used in the next press release? Could it be put on the factory wall? Could it be divided into different elements and shared on social media? Always look for ways to get a 2nd/3rd/4th use out of absolutely everything.

Talking of social media, team images for the website can be re-formatted for LinkedIn profiles, copy for web-projects can be re-used as mini-campaigns, etc.

Creative Flow
Creatives work best when they are in ‘the flow.’ For those that really want to maximise the value of creative work — prepare as much stuff for your creative to do at one-sitting as you can and take advantage of the creative flow. This can be having all of your people together to get all of your photographs done on-site on the same day or having all of the information ready for your case-studies when sitting down with your copywriter or making sure that the designer working on your infographics has all of the information they need to tackle developments. An un-interrupted workflow really helps the people working on creative projects

Minimise Page Styles
This is a big one. One of the most time-consuming parts of creative projects is the additional effort invested in creating multiple page styles for projects like brochures or websites. Having pages with lots of different styles does make the final solutions more interesting but the creation of new frameworks is time-consuming. What’s more – lots of different page styles can confuse a viewer – it is the reason big brands have very consistent guides for brand communications. If you want to minimise costs for larger projects? Suggest to your creative company to ‘minimise the number of pages styles.’ They’ll know what you mean, respect your pragmatism and re-double their efforts on great content.

Piggy-back Off What’s Gone Before
All creative companies, even those providing the most bespoke of bespoke services, use general templates from what they have done before for brochures, websites and other large projects. As we said above, the creation of new templates is time-consuming and energy intensive, so if you are able to use a template that has already been created, developed and tested by your agency – there are massive savings to be had with no detriment to quality. You are switching the scope of the project from creating a new template to customising a template with obvious savings. How does that work in practise? Simply look at previous examples your agency has done before and ask them for ‘something like that’ and point out what you like.

Blink First
With budgets, blink first and lets us know where  you are comfortable – we can then more quickly make a decision in how best to help. You’ll be amazed at the amount a great company can do to stretch tight budgets.

Think Long-Term
The more you can give work to one freelancer or company — the more they are likely to reward you for your loyalty. This may be a better rate or even some free extras. Always best to think long-term.

And that’s a wrap. We hope that is helpful in allowing you to maximise whatever creative budget you have, if you have any questions, don’t hesitate to contact us.

Benedetto

BB

Benedetto is an ideas-driven Creative Entrepreneur. He is on a mission to unleash the power of creativity to create a better world – for people, business and society. He is the founder of the loft, a design and branding house which operates worldwide helping companies bring their brands to life in the most imaginative and effective ways possible. A real man on a mission. Benedetto likes to make things happen and happen fast and in a big way. He wants things done yesterday and is relentlessly driven in his quest to make tomorrow better than today for his company, the people he serves and the wider community.

19
Sep

Everything You Need – for Website Projects

For many, just knowing where to start can be the biggest challenge with web-design projects. With that in mind, we’ve put together a handy wee checklist (everybody loves a list,) to fill in the gaps.

1. What’s the purpose of your new site?
What’s your new website for — is it to communicate a change of direction for your company? Introduce E-Commerce functionality? Show a new brand position? Generate more sales? The clearer a picture we have of the end goal, the more we can help find ways to achieve it.

2. Can you provide info on your company?
Let’s talk about you a little. Some info on your organisation helps us get a feel for who you are and what you stand for.

Any of the following is helpful.

– What does your company do?
– What makes your company special compared to others?
– Does your company have any specific vision, mission or values?
– Any other info?

Company documents, links to your current website or Facebook page all work.

3. Who’s the target audience?
Another big one. We want to ensure that your new site reaches the right people and engages them in the right way. What can you tell us about the people you are targeting?

Are they…

Young/Old?
Male/Female?
Fun/Serious?
Take their time/Don’t have time to waste?
Any specific legibility issues to consider?
Anything else ?

If you’re targeting all of these people, this is fine – we can factor that in too.

4. Who’ll manage the website after we’re done?
Once the project ends.

We’d like to know the following about the people we hand over too.

– What would be their preferred platform (WordPress/Umbraco/Squarespace/Other?)
– Are they (Beginner/intermediate/advanced?)
– Is any training required after the site is built?

5. Tell us about the pages of your new site?
One of the first things we do with your site is put together a site structure – this includes pages, menu and any additional functionality.

What we need to know?

– How many pages?
– What are on those pages – images/text/graphics/video?
– How will those pages link together?
– What features would you like on those pages?

Features may include

– Social Media Share Buttons
– Contact Forms
– News/Social Feeds
– Video Snippets
– CTA (Call-To-Action) buttons.
– Anything else you may have in mind?

Again don’t worry if don’t have everything,  include what you can and we can help with the rest.

6.  Content?
Our favourite subject – content. Nothing prevents web-projects from going live more than waiting on content (particularly written copy.)

What do we have and what do we need to create? (This can include any of the following.)

– Photographs of the people in the company or main products/services.
– Written copy to go on the site, likely to include about-us text, service text, etc…
– Graphics or infographics to highlight key statistics, customer data or product features/benefits.
– Any videos you have sitting on YouTube/Vimeo?

Like we said, the more you can provide the better.

7. Any SEO goals for your new site that you’d like to implement?
If you have SEO goals, let us know what they are and we can look at ways to implement these into the site.

We’d like to know about any of the following.

– Any data from your previous website (such as a Google Analytics, Yoast or Crazy Egg Reports?)
– SEO actions already taken?
– Information on Keywords/ Meta tags/ landing Pages?

And finally any tools or measures you would like to take with the new site?

8. Do you have brand guidelines?
We are designers, what can we say. Another favourite, if you have them, we want them.

9. Crucial Functionality & Anything We’ve Missed?
There is a whole host of other functional things to consider with your new website.

They can include any of the following…

– Do you have web-hosting?
– If you require web-hosting, are there any particular things we should provide? Additional Security? Database Protection? E-Mail Systems?
– Do you have access to your domain name? If not, where can we source this?
– Do you have a partner that can assist with the technical part of the project – an IT company, web-development staff or separate web hosting company?
– Any cookie requirements/ legal statements to go on the site?
– Anything else we may have failed to mention throughout this list?

10. Time and Budget?
How long do we have and how much do you have to spend?

Starting with time…

Looking past the ‘Go-Live’ date, are there other dates in-between? Website projects can take months or more, so if we’re creating content, we want to make this available to you as soon as possible.

Regarding budget…

it helps to know this as early as possible. It allows us to properly spec the project. Usually a ballpark of where you feel comfortable with minimum-to-maximum spends is fine. We can take it from there. If you’d like help on maximising project budgets, we have a post on that too, check it out >>>

And that’s us. Whether you have everything on the list or not, don’t worry, we can help fill in the gaps and don’t hesitate to contact us if you have any questions?

Benedetto

BB

Benedetto is an ideas-driven Creative Entrepreneur. He is on a mission to unleash the power of creativity to create a better world – for people, business and society. He is the founder of the loft, a design and branding house which operates worldwide helping companies bring their brands to life in the most imaginative and effective ways possible. A real man on a mission. Benedetto likes to make things happen and happen fast and in a big way. He wants things done yesterday and is relentlessly driven in his quest to make tomorrow better than today for his company, the people he serves and the wider community.

19
Sep

Everything You Need – for Brochure Design Projects

Brochure projects are one of the most enjoyable things to work on. When clients approach us with their brief for brochure projects – there tend to be a lot of unanswered questions, this is our guide to help.

1. What would you like to achieve with your new brochure?
Before we get to creative questions, this is a crucial one. What’s your new brochure for?

Is it any of the following.

– Introduce the company to new customers?
– Introduce a new product or service to market?
– Highlight the value of a particular product, service or even a process?
– Generate more sales?
– Anything else?

All of the above really helps us understand your goals with the new brochure.

2. Tell us about the company?
Depending on what you’re hoping to achieve, it’s important to know about the company being represented. It can be anything from what does the company do? What is it known for in the marketplace? Or any other info which helps us to better understand who you are?

3 Who’s the target audience?
At the loft, we want to ensure that the right messages are presented to the right people in the right way. Some people prefer to read things that are short and sweet, some like friendly pictures and others enjoy poring over technical information. The more you can tell us about the intended audience, the more we can design a brochure that fits.

Can you tell us, is your audience.

Young/Old?
Male/Female?
Fun/Serious?
Take their time/Don’t have time to waste?
Anything else we need to know that we haven’t mentioned?

Of course, if you want to engage with all of these types of people that is fine – we can design that in too.

4. What are the Brochure Basics?
Now, we need to know a little about the brochure itself.

Can you tell us any of the following.

– Landscape or portrait?
– Number of pages?
– What goes on each page, this may include images/words/graphics or information tables?
– Any legibility issues ?

Any of the above gives us a good idea of what kind of brochure you’re looking for and how that works in practice.

5. Do you have content?
Graphics, text, photographs – you’re brochure is likely to contain all three.

What do you have, what do you need and what can we help with.

– Available photography/ stock photography you like?
– Any infographics or other graphical devices?
– Information tables?
– Anything we may have missed?

6. How about written copy?
One of the most important things about any brochure is finding great words that bring it to life. Do you have copy or would you like us or another to help?

Let us know. 

– What you have?
– What you require?

We can help with the rest.

7. What would you like to do with printing?
Once all the hard work is done – you are going to have to print your lovely new brochure. There are a tonne of different options with paper and print techniques.

What we’d like to know…

– Do you have a specific printer to print your brochure?
– How many do you need?
– Any favoured print samples/ techniques?
– Anything special for the covers?

As always, if you have questions, let us know? We’re all print nuts in the studio and love to help clients with their print requirements.

8. Do you have brand guidelines?
It wouldn’t be a loft post if we didn’t mention brand guidelines. In the nicest way possible – if you have them, we want them.

9. What are the key deadlines?
Getting to the nitty-gritty, how long do we have? As with all creative projects, we are guessing you’ll have a big deadline and clear completion date. Thinking beyond the big one for a minute – are there any smaller milestones?

These may include.

– Press releases
– Board Meetings
– Product Launches
– Internal Presentations
– Digital Campaigns

If you have other stuff going on, let us know. Most brochure projects involve creating content, if we have this available, we might can help you before the project is done.

10. Budget?
Knowing a budget to work towards allows us to best decide on resources and plan effectively.

The following is helpful to kick-off with.

– Minimum-to-maximum budgets for the project?
– Any specific content budgets for printing/photography/ copy/ other?

If you are looking to maximise your creative budget, check out the following guide >>>

And that’s a wrap.

Whether you have everything on the list or not, don’t worry, we can help fill in the gaps. Thanks for reading and don’t hesitate to contact us if you have any questions.

BB

Benedetto is an ideas-driven Creative Entrepreneur. He is on a mission to unleash the power of creativity to create a better world – for people, business and society. He is the founder of the loft, a design and branding house which operates worldwide helping companies bring their brands to life in the most imaginative and effective ways possible. A real man on a mission. Benedetto likes to make things happen and happen fast and in a big way. He wants things done yesterday and is relentlessly driven in his quest to make tomorrow better than today for his company, the people he serves and the wider community.

19
Sep

Everything You Need for Branding Projects

Branding is one of the most fun, interesting and effective things you can do as a company. The projects helps to bring people together, present a refreshed image to the world and demonstrate a real statement of intent to anybody that’s watching. If you are thinking of re-branding or creating a new brand, this is our guide to help you.

1. Why are you creating a new brand or re-branding?
Before starting the project, we’re keen to know, why are we creating this new identity in the first place?

– You have a new company message.
– Your company has been acquired or has merged.
– The company has changed its general direction.
– It’s just time to refresh the company image.

Or is there another reason we haven’t mentioned?

2. Identity or brand?
Are you creating an identity project that give an external face to your company, product or service or creating a proper brand which determines who you are and what you do? There are also many options in between.

Which of the following do you need?

– Values/ vision/ mission?
– USP/marketing message/ messaging for different stakeholders?
– Identity design?
– Stationary design?
– Brand guidelines?

Or are there other things we may haven’t mentioned like vehicle liveries, signage, merchandise, etc?

3. People Involved?
Who will we be interviewing to get thoughts on the current brand? Who do we work with day-to-day? Who are the key decision makers?

4. Info on the company?
Before we get to the project itself, let’s find out a little more about the company we’re branding.

Any of the following is useful.

– What does the company do?
– What’s the company story?
– What makes your company special compared to others or what is its competitive advantage?
– Any other info on the culture?

Any documents with any of the above or even just a link to your current website or social media pages work.

5. Target Audience?
Successful brands help to bring people together to strengthen existing or create new relationships with key stakeholders.

What we want to know is who are the stakeholders we’re looking to attract/build relationships with.

– Existing Customers?
– New Customers?
– Staff – New or Existing?
– Suppliers?
– Shareholders?
– Other Stakeholders?

6. Ideas being expressed?
What do you want your brand to express.

Is it any of the following. 

– The Founder’s story?
– Core Values?
– Company Vision?
– Mission Statement?
– USP or competitive advantage?
– Simple marketing message?

We don’t like to over complicate things at the loft so if it is just a simple message – that is fine too.

7. Tagline?
Talking of messages, does your company have a tag-line or any other language to describe itself or any of its offerings?

8. Where brand will the new brand be rolled out?
Once we have created this amazing new brand for you, we’d love to know where it will be rolled-out.

Will it be in any of the following places.

– Business Card?
– Corporate Stationary?
– Forms of signage?
– Online uses?
– Custom merchandise?
– Team uniforms?
– Other places?

9. Brand Guidelines?
All new brands come with a range of guidelines, this depends on the size of your company and what you do. When creating guidelines, we like to know, which of the following is useful.

– Typefaces?
– Colours?
– Photography Styles?
– Copywriting Tones?
– Rules for misuse?

1o. Deadlines and Budget?
Two of the most important things to know. How long do we have and how much do you have to spend?

Starting with your deadline, we simply need to know when do you need your new brand-identity as well as the different outputs?

Regarding budget, usually a ballpark of wherever you feel comfortable is fine. Give us a window of minimum-maximum spends, and we can take it from there. If you’d like help on maximising project budgets, we have a post on that too >>>

And that’s us 🙂

Whether you have everything on the list or not, don’t worry, we can help fill with the other questions.Thanks for reading and don’t hesitate to contact us if you have any questions?

Benedetto

BB

Benedetto is an ideas-driven Creative Entrepreneur. He is on a mission to unleash the power of creativity to create a better world – for people, business and society. He is the founder of the loft, a design and branding house which operates worldwide helping companies bring their brands to life in the most imaginative and effective ways possible. A real man on a mission. Benedetto likes to make things happen and happen fast and in a big way. He wants things done yesterday and is relentlessly driven in his quest to make tomorrow better than today for his company, the people he serves and the wider community.

18
Sep

Everything You Need – for Writing a Creative Brief

When writing creative briefs. Every hour saved in planning can save days throughout the process – time that can be used to give a more competitive quote or a more valuable service. At the loft, we want to help remove some of the guesswork  so we’ve compiled a 10-point checklist to help you out.

1. What do you want to achieve with the project?
What are you trying to achieve with the creative project? Do you know exactly what you would like to do or do you have some goals in mind.

Goals may include.

– We would like to increase the sales of a various product or service.
– We want our company to buy into our brand values.
– We are looking to change the perceptions of our brand online.
– Anything else

Understanding what you want to achieve lets us consider the best way to help you get there.

2. Company info?
Some info on your company gives us an idea of who you are and what you stand for.

Any of the following really helps.

– What does the company do?
– What is its competitive advantage in the marketplace?
– The company’s vision, values or mission statement?
– Anything else you can tell us?

3. Audience?
We know who you are, now who do you want to talk too? The better we can understand the target audience the more we can create a targeted message to suit.

Tell us about your audience, are they.

– Customers/ Suppliers/ Staff?
– Young/Old?
– Male/Female?
– Fun/Serious?
– Take their time/Don’t have time to waste?
– Anything else we haven’t mentioned?

4. Message?
What’s the message you want to communicate?

It can be any of the following. 

– A general marketing message or the company USP?
– The promotion of a specific product or service offering?
– A series of consumer benefits or features for a product?
– The communication of your core values ?

Understanding of the message, the messenger and the audience for a creative project are fundamental to its success.

4. Who’s the creative team?
Knowing each of the different people that we shall be working with and who to go too is incredibly helpful.

Who is…

– Responsible for the content?
– Going to work through the fine details?
– The person responsible for the final decision?

Are there any other third parties we need to know about – Print partners? IT people? Copywriters? Photographers?

5. Tangibles
Every project has unknown unknowns, known unknowns and stuff we definitely know. (get your head around that.) Tell us about the stuff you DO know – the tangibles.

For example…

– The size or orientation of a brochure
– The number of pages on that brochure or website
– Things that go on each page (images, text, graphics, social media bookmarks, etc.)
– Appropriate call-to-actions.
– Other features such as contact forms, social media links, etc.

We can help fill in the blanks.

6. Good examples?
We love to see what you have in mind for projects whether it is scrap-book cut outs of competitors work, links to relevant websites or just some things you have in mind – it is really useful to see where your head is at with a creative project and we can build on that.

7. Brand Guidelines?
With brand guidelines, if you have them, we want them.

8. Content, Content, Content!
What is the one thing that stalls 90% of creative projects? Yep, you’ve guessed it, it’s the availability of written and image content. Written copy tends to be a stumbling block, particularly for brochures and websites. If you are struggling with copy — speak to us and we will be able to help by either recommending a copywriter, helping you to write it ourselves or working with you in another way to source copy.

9. Key Deadlines?
An obvious but important one. Every project has a fixed deadline but knowing the times for other milestones, such as board presentations, internal reviews or other events mean can be helpful too. It means we can provide bits of copy or other relevant materials for a project in the interim.

10. Budget?
Let us know where you feel comfortable? Even having a ballpark allows us to properly spec your project. It allows us to determine how ambitious we can be creatively. The more time we can spend on your project instead of speccing your project, is time that we can re-invest into the relationship. We also have a separate guide in helping clients maximise their creative budgets, check it out here >>>

And that’s us. As we said above, we don’t need everything on the list above but the more you can let us know – the more able we are to deliver a spec, proposal and eventually a project that surpasses expectations. If you are looking for a hand, don’t hesitate to contact us.

Benedetto

BB

Benedetto is an ideas-driven Creative Entrepreneur. He is on a mission to unleash the power of creativity to create a better world – for people, business and society. He is the founder of the loft, a design and branding house which operates worldwide helping companies bring their brands to life in the most imaginative and effective ways possible. A real man on a mission. Benedetto likes to make things happen and happen fast and in a big way. He wants things done yesterday and is relentlessly driven in his quest to make tomorrow better than today for his company, the people he serves and the wider community.

21
Aug

The F-Word

‘A company that pushes the limits of Creativity, Quality and Service.’

These are the latest words we have picked to differentiate the loft from all the others in the tightly packed, multi-faceted and incredibly competitive, creative sector which we operate.

Just to break it down a bit…

We want creative concepts that stir the soul to get us pumped about what we are doing.

We know that quality is a non-negotiable

Finally, excellent service is the foundation to any successful business.

At the loft – we are absolutely obsessed about all three.

How do we achieve the optimal mix?
The secret lies in the F-Word and no not the one you are thinking off.
While some may be terrified of it and others do their best to completely avoid it.

At the loft, we wholeheartedly embrace the F-word.

Failure.

We are comfortable in its presence, we use it as an opportunity to learn and we treat it as rocket fuel to break down those creative brick walls we face on a daily basis.

For us, it is the first step to success.

Fail Fast, Fail Often, Fail your way to Success.

Its something you will hear a lot of in our studio, alongside the example of a rocket which is almost permanently of course as it fails its way to the moon.

A love of failure might seem counterproductive but the biggest problem most creatives face is the enormity of the initial brief.

It can be so overwhelming that procrastination reigns supreme – ‘lighter/ darker, coloured/ monotone, in-line/ staggered…’

Endless analysis is followed by very little action. People build such large walls in their own minds that they are stunted into in-action. So much so, that the scale of even the first task overwhelms them.

At the loft, we just don’t have time for that.

We want to reign supreme in not one but three different areas – who has time for procrastination?

We believe action is key – work fast, smaller actions, quick decisions, minimise guess work, face uncomfortable truths, de-risk the concepts. Each of these behaviours help us to get through a massive workload – we get through more in a day than some would get through in a week.

Oh and it leaves plenty of time for barbecues, parties, drinks and the other fun stuff we regularly enjoy.

What’s more and this is the best bit, working faster and with greater intensity may seem like harder work but actually the opposite is true.
Its energising.

Guesswork is tiring, procrastination robs us of momentum and playing it safe is the surest way to completely lose interest.

Whether it is the ‘Lean Start-Up’ philosophy, the E-Spark philosophy or the Silicone Valley philosophy – it is one that we wholeheartedly believe in and use every single day.

Want to start succeeding, time to start failing.

Benedetto

BB

Benedetto is an ideas-driven Creative Entrepreneur. He is on a mission to unleash the power of creativity to create a better world – for people, business and society.

He is the founder of the loft, a design and branding house which operates worldwide helping companies bring their brands to life in the most imaginative and effective ways possible.

The loft serves companies in every sector and is quite simply the best in the business at creating brands that capture the imagination.

In addition to his role with the loft, Benedetto is an avid supporter of young people into enterprise. Having been supported by organisations such as PSYBT and currently by E-Spark, he does all he can to support young entrepreneurs. He provides assistance to organisations such as Bridge2Business, Young Enterprise Scotland and acts as a mentor for young business owners with Entrepreneurial Scotland.

His support to the next generation doesn’t end there, Benedetto is a big supporter of MCR Pathways, an organisation which helps disadvantaged children secure better futures through mentoring. Alongside his team at the loft, he provides creative support to the organisation as well as specialist work experiences for the students in the studio.

A real man on a mission. Benedetto likes to make things happen and happen fast and in a big way. He always wants things done yesterday and is relentlessly driven in his quest to make tomorrow better than today for his company, the people he serves and the wider community.

17
Jul

Studio Space for Creative Freelancers

Creative Coworking Glasgow

Beautiful space, great people, affordable rates, situated in South Block, the heart of Glasgow’s design and arts community. Come join your new creative family by contacting hotdesk@theloft.co or phoning 0141 354 1595 for more info…

25
May

16 Personalities

16 Personalities
Are you a commander, an executive or an advocate? Not a question we regularly ask ourselves but one that we were questioning this month. In an effort to get to know one another and ourselves better we all took part in the Myers-Brigg’s questionnaire and got up close and personal with our personality strengths and weaknesses.

It all started with 16 Personalities — which is a great website for breaking down your personality type and puts it into layman’s terms. Be warned though, it is incredibly fascinating and has become seriously addictive, all my friends and family have now taken the test even with all their protests.

Eager to find out more we invited Christine Penman into the studio to explain more about our personality types and focus on how we can work as a team even more effectively – not your usual Friday morning breakfast meeting! Starting off with a simple task to show how everyone thinks differently, we all closed our eyes and Christine said the word “horse” and then we opened our eyes and shared what we thought of. One saw a black stallion, another saw a horse in Spain and of course, thanks to my other half, I saw a horse in Hawick. Next, we broke down each personality aspect and learnt about what it means to be an introvert or extrovert, use intuition or sensing, are thinking or feelings led and whether you use judging or perceiving when tackling work. The most stand out difference is between being thinking or feelings led. In a task, we were split into our two groups and asked to write about how we deal with conflict when we are directly involved or not directly involved. For the feelings led group, we found that we tend to avoid conflict and can feel quite blind-sided by it. Whereas for the thinking led group, all the emotion is taken out of it and they like to get to the point and “explain to them 3 times why they are wrong.” All jokes aside, the full morning was great and we really did learn a lot about ourselves and each other. Being able to understand each other’s personality types and what each person brings to the team was very interesting and should enable us to work more efficiently as a team.

The aftermath — having access to all this valuable information, we wanted to find a way of communicating this quickly and effectively with each other so Nicola got her design on and came up with cheat sheets for everyone. These cheat sheets take pride of place in our studio and outline our personality stats, our ‘devine’ skills and how we activate these skills in a simple but incredibly effective profile design. They have been a talking point among us and clients, giving them a quick insight into the team and all our quirks.

WARNING: ENTERING THE LOFT MAY INVOLVE TAKING PART IN A PERSONALITY TEST

Check out the test>>>

Laura

25
May

SOCEX 2017

SOCEX2017

Sometimes we can’t help but do a little self-promotion and the production of the third SOCEX Brochure is one that we are pretty damn proud of.

The Serious and Organised Crime Exchange is an annual meet-up of the nation’s top law enforcement chiefs to discuss the issues of the day. Previous speakers at the conference in Chesire includes the previous Home Secretary – The Rt Hon Theresa May MP.

Well, this is the loft’s third year at developing the conference brochure after the design of the initial branding in 2015 and we believe this one is an absolute cracker.

Previous brochures were incredibly well-received but didn’t stray visually too far from the conference branding, this year the team really got brought the conference theme ‘Organised Crime, The Harm & Impact on Communities’ to life.

SOCEXc

Keep an eye out for a full case study but key features include the wonderfully haunting hooded man looking over a British Council Estate in a composition reminiscent of Salvador Dali’s painting of ‘The Crucifixion,’ the use of a mosaic pattern bringing the other conference themes to life within the visual style of the SOCEX theme and finally the introduction of key themes as backdrops to each of the speakers of the day.

SOCEXbIn terms of concept and execution, a huge step forward from previous efforts, and a testament to the huge amount of work put in by the team. They really did sweat every single detail.
Already looking forward to finding out the themes for the 2018 event.

Benedetto

 

25
May

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