What’s more important than the precious moments you get to spend with your client, one-on-one, excitedly discussing the direction of the project? You guessed it — nothing (apart from the boss’s birthday).
Fast-paced and full of ideas; your meetings should aim to clarify with clients and gather crucial information.
Here are some top tips for hosting a top meeting…
- Timing is Key — No one likes to be late to a meeting, let alone turn up on a wrong day! Be very clear with your clients when deciding on a meeting time/place, no more awkward moments of confusion. If you can scope out what your client is looking to achieve in the meeting as well — even better!
- Ideas, Not Problems — Extra brownie points for those who can sketch on the spot. Transferring the client’s words to paper in a visual form is a fantastic way to get the client excited about the project and gain their trust.
- Small Ideas Sheet = Big Success — By creating a small ideas sheet and taking it to potential clients it shows that you are prepared and know what you are talking about. Having already thought out the client’s ideas and solving problems beforehand lets the client know that we’re serious about their business and are already invested in what they do. These sheets should be loose, giving the presenter a point of reference, maybe some initial sketches; essentially a conversation starter.
In conclusion; meetings should be your best friend! A brilliant time to get some juicy information from your clients, maybe even a bit of gossip if you’re lucky. Next week we’ll have a look at communications; the connection with your clients that keep you on the right path.
Reiss, Designer & Director of Client Happiness.