We shall start our clients journey with presentations — something that can turn even the most confident designer into a shrivelling, sweaty mess.
But do not fret, there are ways to bypass the instinctive flight option.
Here are some top tips to holding a killer presentation…
- Practise Consistency — No two presentations are the same, but that doesn’t mean you can’t keep them consistent.
- Preparation Is Key — We use different layouts for different stages of presentations. Winning a pitch is, of course, important to us, so being prepared is a key part of that. Concept presentations should be slightly more reﬁned, clearly outlining our thought process behind each concept in a concise manner. If the wording is too long, the concept isn’t strong enough to be explained in a couple of sentences. These presentations include initial sketches, maybe some illustrator mock ups and strong reference material.
- Know Your Audience — If you are designing for someone with particular taste, you should tailor the entire process to their mindset, including presentations. Some clients are decision makers and like to have the important stuff bullet pointed. Others like to get into the detail; design accordingly.
- Final Presentations — These should be much more honed in on a speciﬁc idea, showing slight variations on the chosen concept. Again, make these changes as clear as possible so that the client’s job of choosing one is made simpler. We want the entire process to be as easy as possible for the client, in turn making it easier for the team.
Next week we will be having a look at meetings (actually talking to someone face-to-face, imagine that?!).
Reiss, Designer & Director of Client Happiness.