Frictionless Experience In a Disruptive World by Alan Meldrum #GYPSeminarSeries

At the loft, we get involved in so many different things in and around of design, branding and business and one of those things is ‘Professional Development.’ Growth is actually one of our values and everybody in our company is a learner in one way or another! We love learning and one of the most fun things that we’ve been involved in the last 12 months has been the Glasgow Young Professionals #GYPSeminarSeries which the loft helped to start-up, organise and assist with creative support.

One of our favourite events was several months ago – Alan Meldrum, Global Vice-President for Strategy and Client Services for Percepta, shared some wonderful ideas with the GYP audience about why – in an increasingly disruptive world it’s never been more important for businesses to deliver a frictionless stakeholder experience. It was the 4th part of a fabulous #GYPSeminarSeries at SocietyM and Alan was terrific in sharing his views of a great customer and staff experience. We were so happy with Alan that we asked him to do a follow-up in front of the camera and that camera was very kindly provided by Gylen of Boardman Media. What you are now watching is the first part of a new video series of Alan Meldrum’s #GYPSeminarSeries.

We are delighted to be involved with The GYP team, Boardman Media, The Percepta Team and most of all Alan Meldrum who gave his time and also some brilliant insights into modern-day customer-experience.

Part 1, Vision – At the Heart of ‘Frictionless’

We were very careful to use the word ‘stakeholder’ above as Alan says that empowering and engaging employees is every bit as important as engaging the customers themselves in creating a frictionless customer-experience. He speaks of the need for companies to have a vision with everybody buying in and contributing to that vision. Alan talks about empowering staff and goes as far as saying that sometimes admitting that you got it wrong as a provider and looking to right that wrong goes a long way to building long-term relationships with a brand.

For anybody that is truly interested in any part of the brand/staff/user/stakeholder/customer experience, this is well worth a look and keep an eye out next week for the follow-up in the series.

You can also check out the people who helped to make this clip below…

With thanks,

The Loft Team

Alan Meldrum of Percepta >>>

Boardman Media >>>

GYP >>>