Just a quick post here. I cannot think of anything more mundane to sell than mobile phone tariffs. Luckily Vodafone have used one of the oldest tricks in the book to great effect. Create a loveable character that cannot help but get you intrigued about what they’re selling. Vodafone’s ‘Freebees’ is a nice modern interpretation of character driven marketing. The kind that used to be used with great effect, such as the Tetley Tea Folk. Who as it happens are making a return. How many of us would remember Frosties the cereal without Tony the Tiger? Nice to see Vodafone adding a bit of entertainment which can at times be a very focused segment.